By Bev Mortimer
The exciting Adventure Racing World Championship (ARWC), which is just days away, is being led by a dynamic business women and CEO, Heidi Muller, and her husband Stephan Muller .
Heidi is a most dynamic and successful South African business woman, who took on the principal shareholding and re-registered the company in the USA last year as ‘The Adventure Racing World Series (ARWS).’ She never ceases to amaze…
“There are exciting times ahead for the Adventure Racing World Series!” says Heidi who registered The Adventure Racing World Series (ARWS) as a company in the USA last year.
Heidi ,CEO of ARWS, is in full operational charge of the global adventure racing championship this month of October 2023. Heidi is, without a doubt,t o be counted globally as one of the top women who has taken on previous-men’s only roles in rough outbacks across the globe most successfully.
Heidi blows the horn as each team arrives at the finishing post on Rodrigues Island in 2019. – Photos Bev Mortimer
The ARWS has grown significantly under her leadership. Heidi is currently based in Cape St Francis in the Eastern Cape of South Africa, where for more than a year , she has been organising this year’s ARWC in October 2023has , and facilitate International Adventure Racing Conferences.
“This is an incredible opportunity,” Heidi says. “I am so thankful for the support I’ve been given to enable this to happen. When we started Expedition Africa with some borrowed money 11 years ago we travelled to the race with our new-born baby, and had little idea the race would change our lives.
“Since then we have organised more than 150 races, 10 Expedition Africa’s, and two Expedition India races. Now we look forward to holding the Adventure Racing World Championship in South Africa, and right here in St Francis and Kouga in the Eastern Cape.
This mother of two and wife of a top racing planner, is a fearless, determined, visionary woman leading the way globally in a previous male-dominated area of adventure racing globally.
With her amazing tenacity and knowledge of adventure sport and racing she is continually climbing mountains other women can mostly only view.
“Adventure racing has been my life and now I have the biggest opportunity of all, to help the sport I love and believe in, and to take the Adventure Racing World Series to the next level, “ Heidi enthuses. “I want the ARWS to benefit race directors all around the world, to make Adventure Racing better, stronger and united. It’s a team sport and we are stronger together.”
Heidi says the aim is to steer the ARWS in a new direction. “I believe in the power of the team. There is tremendous drive and expertise among our members and the wider ARWS community and together we can do great things!”
She added, “I couldn’t take on this enormous challenge without the support of my husband and family. They are my bedrock and my strength.
I also wouldn’t have taken this step without the incredible support I’ve received this past year from all of the AR World Series race directors. Their loyalty and belief in what we are trying to achieve inspires me.
“I’m especially proud of the fact so many of our races are run by women and couples, and we often refer to our collective as the ‘ARWS family’.”
For more information and interview opportunities contact media@arworldseries.com
